Americans spent USD6.3 mn per minute on Black Friday

News - Nov 30, 2020

Traditional holiday sales on Black Friday have provoked reactions on SoMe and among the public both in Serbia and across the world. A photo from a Belgrade shopping mall with women in lines waiting to get into stores became viral, a similar photo from Germany was also posted, whereas Americans were not this persistent.

Under the conditions of pandemic and closing of classic shops, online stores have attracted a significantly higher number of customers than in previous years – with areas with a stricter lockdown as dominant. This year, a large portion of shopping has been made online, because numerous states have been under various restrictions of movement and closing of traditional stores. Adobe Digital Insights estimates that online shopping was record high on this year’s Black Friday.

According to this survey, Americans spent slightly more than USD9 bn online, or 21.6% more than last year, with USD6.3 mn per minute spent.

As expected, online shopping has recorded the highest increase in the federal states with a more rigid lockdown, with webshops recorded a turnover up to 265% higher on Thanksgiving and Black Friday than in 2019. About 40% of the total of USD9.03 bn was spent via mobile devices.

Although these are record-high results for Black Friday, last year’s Cyber Monday is still No. 1, when somewhat more was spent. However, Adobe analysts project this year’s Cyber Monday (30/11) to easily beat it by up to 15 to 35%.

This year, the most popular products and product groups were home items, staples and personal hygiene goods. In regard to individual IT products, the leaders were AirPods wireless headphones, smartwatches (with Apple Watch as dominant), Amazon smart loudspeakers from the Echo line and Samsung TV sets, while among games, the best selling ones were Animal Crossing and Super Mario 3D All-Stars.



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