Blog - Sep 13, 2019
Brand Equity metrics: What about those who are not “clicks”?
Yes, the clicks are KPI’s on Facebook. In fact, an engagement or interest of the audience for your ads has been based almost exclusively on CTR, CPC and other metrics related to...
Blog - Aug 13, 2019
Why does your content marketing not bring desired results?
Bearing in mind a myriad of ads popping in front of our eyes, is it surprising that we ignore most of them? You favourite TV programme is interrupted by commercials for a deterg...
Blog - Aug 12, 2019
Can master studies and a marketing job be combined?
Being a full-time student of master studies at a public faculty and working in a PR agency actually means having two jobs. To illustrate this, if we want to complete our studies...
Blog - Jul 23, 2019
Travelling makes you happy, and writing about it makes you even happier
When choosing a travel destination, I’m sure that you search Google, check photos and experiences at TripAdvisor, read travel journals… Placement of such content is the main too...
Blog - Jul 19, 2019
Why are native campaigns “expensive”?
“Oh, that’s really expensive!” – This is a frequent reply of a client when, after a meeting and all the explanations, we submit a cost estimate for the launch of a successful na...
Blog - Jul 15, 2019
Let’s be honest, revolutionary, with a healthy and sharp mind!
After ten years in journalism, this January I became a member of the Represent Montenegro team. My first year in PR led me to the first Spark, one of the largest marketing and t...
Blog - Jul 15, 2019
Key lessons about project execution
I’ve participated in executing numerous projects. Some of them have been related to film and commercial video shooting, others to TV content production, or, by coincidence, to t...
Blog - Jul 11, 2019
What I’ve learned from marketing leaders at the “The Young Leaders Of Tomorrow” conference
I am a rookie in the world of marketing. Although engaged in the marketing industry for a whole year, my knowledge represents a tip of an iceberg, and every new experience makes...
Blog - Jul 09, 2019
What’s the one thing that doesn’t change in the world of communications and how to become a leader in this area?
“We’ve learnt about one thing that doesn’t change in the world of communications and how to become a leader in this area at The Young Leaders of Tomorrow conference” – by Olgica...
Blog - Jul 04, 2019
What’s new in bank advertising?
Bank advertising has never been simple – you encounter numerous problems, including client dissatisfaction, with legal restrictions limiting your efforts. As you strive to find ...
Blog - Jul 02, 2019
Key lessons about producing
I have been a part of a lot of projects. Some of them were films and YouTube commercial videos, some television projects, and some were related to production in theatre. All of ...
Blog - Jun 25, 2019
Native advertising campaign – safe road to success
Native advertising has proven to be one of the best ways of getting your message through a jungle of information and various forms of online content and reaching your target gro...
Blog - May 28, 2019
3 things I’ve learned in Mokra Gora School of Management
Before I come up with an interesting lead, I have to say one thing – if you ever have a chance to attend a course organised by Mokra Gora School of Management – don’t hesi...
Blog - May 24, 2019
How can forums help us bring all of our client’s ideas to life?
While running against time and keeping pace with time, trends and tough competition in the market, companies fight for new customers, users and audience mercilessly and incessan...
Blog - May 23, 2019
How did the Facebook and Instagram outage cause panic and what can we learn from it?
On March 13, Facebook and Instagram suffered the biggest outage ever. The situation seemed so bad that members of a Facebook group started asking questions like: Guys, is everyt...