The latest surveys have shown that until June 2019, as much as 50.3 percent of Google searches ended with no clicks. On the other hand, searches with organic clicks at non-Google websites accounted for only 45 percent of the overall traffic, thenextweb.com reports.

These are the data of marketing analytics company Jumpshot which encompassed 40 million searches on desktop and mobile devices in the USA. The fact that this trend of no-click searches has been on the rise since 2016 confirms that the situation is alarming. Meanwhile, organic reach of third parties’ websites has continued to decrease.

These are not completely new developments. Back in June, Search Engine Land quoted Fishkin’s earlier surveys, suggesting that the number of searches with no clicks reached nearly 49 percent of all searches in the first quarter of 2019.

– The data is based on more than a billion web browser searches on ten million desktop and Android devices in the USA – as explained on Search Engine Land at the time.

– Searches on iOS devices, the Google Search app, voice-only devices and searches that resulted in a click on a mobile app were not included.

These findings reinitiate discussions on Google’s anti-competition conduct, criticised by many in the past. In fact, TNW has reported that 23 European headhunting agencies have been working on filing an antitrust complaint against Google with the European Union. The companies claim that Google ranked its job vacancy-related search results above those of its rivals. To make things even worse, this is probably not the first time that the search engine giant has provoked criticism of its practice towards competitors.

So far, the company has been fined with EUR1.49 billion for cancelling ad competition, EUR2.4 billion for unfairly boosting its own shopping service, and EUR4.34 billion for illegally limiting the Android use.