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News - Nov 13, 2019
Google Ads now reveals all data on customers: Should this worry us?
Google constantly introduces novelties, and, as of recently, it can see a “shopping cart size” of your customers, average price of sold goods, gross profit and much more within ...
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Blog - Nov 12, 2019
Dr Google – new rhythm of communication in the healthcare sector
How did our grandparents take care of their health? What an MD said, from one control to another – that was pretty much all. Plus, when they came across an MD at a saint’s day c...
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News - Nov 12, 2019
Facebook will no longer look like this: The iconic logo goes to history
Rumours that were circulating for some time have become true: Facebook opting for re-branding. The company presented a new corporate logo and brand strategy, which it believes w...
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Blog - Nov 06, 2019
Let’s (LS)PR! From an attendee’s perspective Vol. 1
Back at the university, as a student who opted for a career in PR early on, I knew that, beside practice, additional education about this world would be of vital relevance. Thus...
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Blog - Nov 06, 2019
#PROpportunity2019: Situation in PR profession
Within this year’s “PR Opportunity 2019” conference, organised by the DSOJ, Digital Element was invited to conduct a public survey on the situation in the PR profession for 2019...
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News - Nov 05, 2019
Bora Miljanović for TV Prva: Twitter banned political advertising – what does it mean for Serbia? (VIDEO)
A guest of the last weekend’s Morning Show at the TV Prva channel was Borislav Miljanović, CEO of the Represent System with a PhD degree in communicology. Other guests included ...
Blog - Nov 01, 2019
Golden Drum from a PR manager’s perspective
Another October passed with an important event for creative people worldwide or at least for this part of the world. Representatives of the most relevant creative agencies gathe...
News - Oct 31, 2019
Prices of ads and commercials go up on a daily basis, and it’s all our fault
According to Kenshoo.com, ad prices on Google and other SoMe platforms jumped in the thirds quarter of this year, and it’s increasingly expensive to rank your company/product hi...
Blog - Oct 28, 2019
3 communication myths that Joker managed to bust
It’s been long since a film has provoked such a storm of reactions across the globe. Regardless of what people say about Joker, criticising or praising the film, its plot, idea ...
BoriseLave - Oct 28, 2019
What have I learned from the creator of content worth two Pulitzers?
The Represent System has reformed and developed the educational system under the “Knowledge Academy” brand to such an extent that three schools are currently being organised in...
Blog - Oct 21, 2019
“Go to Barcolana“ from the perspective of the well-known #agencylife :)
Wednesday in Represent, around 11 AM I get an email from my colleague Ana, informing me that, unfortunately, she cannot go on a scheduled trip with a client due to health issues...
Blog - Oct 21, 2019
Diary of a Content Academy attendee No. 3
Why “content is king” now makes much more sense! The topics scheduled for this Saturday were very promising: Photography and Influence Marketing. Something we simply CANNOT DO W...
Blog - Oct 21, 2019
Diary of an educator: Teaching is a two-way street, what you give to people, you will get back
I guess it was the biggest fear from public appearance I ever felt in my life. When I first stood in front of university students in the autumn of 2016 for my first class, I tho...
News - Oct 21, 2019
Switzerland’s largest party accuses: YouTube censors and violates freedom of speech
Due to a breach of the terms of use, namely hate speech, YouTube blocked a video clip with ominous music and a bloody national flag of Switzerland in the background, accusing mi...
BoriseLave - Oct 16, 2019
Represent Communications is now on TikTok as well: What for?
When I first told my associates that I wanted to open a TikTok account of agency Represent Communications, I got a lot of strange looks, to put it mildly. It started with the q...