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News - Jul 15, 2020
Spotify came to Serbia and 12 other countries: the ex-Yu region finally covered
Spotify, the most popular audio streaming subscription service in the world, is available in Serbia as of July 14. The Spotify community has more than 286 million members worldw...
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News - Jul 15, 2020
Microsoft and Nestlé new clients of Represent Communications
For Represent Communications 2020 is the year of numerous challenges, just like for all other companies in Serbia and across the world. We have revised and adapted plans and goa...
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News - Jul 14, 2020
Facebook and Instagram will warn users that they have wear a mask
Facebook announced the expansion and intensification of its efforts in regard to providing true information for its users in the coronavirus pandemic. After presenting COVID-19 ...
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Blog - Jul 13, 2020
How do we approach Generation Z when recruiting?
Those born after 1995 that grew up in the digital era, members of Generation Z, are gradually assuming their position in the business world. They are often said to be born with ...
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News - Jul 10, 2020
How is native advertising struggling with the corona crisis?
The corona crisis has affected all areas and industries, including home advertising. Our colleague Dejana Videnović, a native advertising manager, reveals how her industry is st...
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News - Jul 09, 2020
5 ways to recognize fake news on SoMe
This year, the Social Media Day (June 30) was marked by identifying fake news spreading across SoMe at the speed of light. The European Union invests a lot of energy and resourc...
News - Jul 08, 2020
This ad is banned in France and 80% of people don’t understand why
A TV ad for bicycles made in the Netherlands is banned in France for ‘creating a climate of fear about cars’, the Guardian reports. Although it is aired in the Netherland and Ge...
News - Jul 08, 2020
Five skills of the future we have to master
Skills such as agility and creativity have always been appreciated at any job, but are now more important than ever. They will be even more valuable in the future, since many pe...
Blog - Jul 08, 2020
Actual profit from YouTube in Serbia
No matter what they tell you, no one in Serbia can make a living from YouTube only. Regardless of a number of followers, a YouTube channel is an additional source of income. The...
News - Jul 08, 2020
WhatsApp enabled money transfer via the app and immediately suspended it
Facebook announced and promptly implemented a new option for WhatsApp, one of the most popular communication services. The idea of monetising the app cost it nearly 20 billion d...
News - Jul 08, 2020
Audio tweets are coming: Twitter is testing new option
After testing the story option on Twitter, the company has another surprise – voice tweets. Bearing in mind hoe audio messages are popular in messenger apps, they hope that the ...
News - Jun 30, 2020
The advertising industry is not expected to recover before 2021
COVID-19’s negative influence on the global advertising and media industry will stick by the end of the year, due to the change of media consumption habits and marketing budgets...
News - Jun 29, 2020
Diesel is sending us an exceptionally powerful message in its new ad
Diesel, a fashion brand, has always had original messages and ads, often directly addressing the young population, as they are its target group. This is also the case with a new...
News - Jun 25, 2020
After TikTok has ‘killed’ YouTube, Twitter is losing to Instagram as well
According to results of the ‘2020 Reuters Institute Digital News’ report, Instagram is slowly but surely overcoming Twitter in regard to informing users, namely, providing news....
News - Jun 25, 2020
People in the Balkans spend 6 hours a day in front of TV, America living on screens
No matter what you do, you cannot escape screens today. However, many people look at them when there is no need for it. Surveys have shown that an average person from the Balkan...