• News - Jan 10, 2020

    How the like changed the world and why it is necessary to cancel this button

    Ten or 15 years ago, it was virtually impossible to imagine that a common “button” such as ‘like’ would change the world. The SoMe existence is reduced to a number of likes, sha...

  • News - Jan 09, 2020

    “OK, Google, make me some coffee”: This will be possible by end-2020

    Google Assistant is used by 500 million active users a month. A plan is to manage Goggle with our voice by the end of 2020 – if we say, “Hey, Google, read/translate it for me” –...

  • News - Jan 08, 2020

    Twitter features unwanted content? Here’s how to beat the algorithm

    Ever since the new Twitter algorithm was launched in 2018, a large number of users have been appalled with the content featured on their feed, as they have never reacted to such...

  • Blog - Dec 27, 2019

    Context and photography

    In today’s world, not a day goes by without us seeing at least a dozen photos. A documentary photo in a newspaper, a personal one on SoMe or a commercial photo on websites or TV...

  • News - Dec 27, 2019

    The US Navy bans TikTok because it steals data: Are there any reasons to be concerned?

    US national security experts warned about the manner in which TikTok collected and managed user data, so the Army decided to take rigorous measures. Th US Navy banned its member...

  • News - Dec 27, 2019

    Social media trends for 2020, according to a leading global expert

    With more than 15 years of experience in the global digital market, Tiago (Tito) Ribeiro is one of the leading experts in the world when it comes to SoMe. Tito has gained experi...

  • News - Dec 23, 2019

    5 steps for maximising impact of a holiday campaign

    If there are limitations when designing a campaign, it is important to plan, be rational and manage a budget. Every marketing professional knows how hasty and stressful everythi...

  • News - Dec 20, 2019

    These are the most popular apps in the past decade

    App Annie has published a list of the most downloaded apps in this decade. Although it is often criticised for violating privacy and data use, Facebook still dominates the list,...

  • News - Dec 19, 2019

    Do native campaigns deceive users?

    Native advertising emerged as a concept when ads started resembling editorial content of magazines. Native has been developing simultaneously with the Internet, and recently man...

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