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Blog - Dec 18, 2019
Creativity in various forms: LSPR from an attendee’s perspective Vol. 7
The last LSPR week was marked by new knowledge, which perfectly rounded up all the previous lectures and exercises. Creative thinking in the corporate world and rhetoric and psy...
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News - Dec 18, 2019
The year marked by TikTok: How safe are its users?
TikTok is a popular SoMe platform for sharing videos, established in China in 2016. Since its breakthrough to the international market in 2017, when the platform was launched fo...
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News - Dec 17, 2019
The Belgrade Stock Exchange organised a ceremonial event to mark its 125th anniversary
In the presence of numerous guests, including representatives of the Government, National Bank of Serbia, Ministries, financial institutions and media, 125 years since the estab...
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News - Dec 13, 2019
New Strategy for Video Content 2019: Top 10 SEO Tips
Video marketing greatly affects the search engine optimization (SEO) ranking of a website. Discover a few tips to guide you in creating relevant and SEO optimized videos for you...
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News - Dec 13, 2019
TikTok scandal: Censorship of videos promoting diversity
TikTok, the fastest-growing SoMe platform, has provoked strong and negative reactions among users. The popular video sharing app admitted to censoring posts of those users it re...
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Blog - Dec 09, 2019
The Emperor’s new clothes: Tamara Jokanović’s article for Bizlife
Exactly three years ago, when the agency received the first inquiry ever from a potential client for participating in a pitch for an Employer Branding campaign, we looked one an...
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News - Dec 06, 2019
Influencers increasingly working for their own brands
Agency Dialog komunikacije from Zagreb brings an interesting new survey about influencers and bloggers. It has concluded that influencers have been increasingly cashing in on mo...
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News - Dec 05, 2019
Top 5 misconceptions about marketing
There are not many multidisciplinary ares such as marketing, and since it is a relatively “new” scientific discipline, it’s not surprising that it has so many interpretations an...
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Blog - Dec 05, 2019
One thing has the strongest impact on a company’s appeal: LSPR from an attendee’s perspective Vol. 5
We are generally familiar with the CSR concept – support to community by a company and its active participation in that community’s life. However, in order to fully understand i...
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News - Dec 04, 2019
What messages are actually communicated by holiday commercials?
In its holiday commercial, Co-op focuses on its food products and portfolio, as well as on its advertising campaign, which supports community and provides an example to all orga...
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News - Dec 03, 2019
Facebook will enable everyone to transfer photos to Google
Within the Data Transfer Project of Apple, Google, Microsoft, Twitter and Facebook, the latter will make data migration easier for its users. Users with precious photos saved on...
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News - Dec 02, 2019
If you’ve ever used this Twitter and Facebook option, your data are threatened
Although this time it’s not Facebook or Twitter’s fault, users are threatened again. More precisely, those who’ve used “Login with…” for accessing specific apps. The idea was ac...
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News - Dec 02, 2019
The EU against Google: Another fine for data use
The European Commission is again investigating Google. In the last several years, Google was fined three times for breaching basic business rules. It is estimated that Google ha...
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BoriseLave - Nov 29, 2019
Digital inferno is yet to come
Millions of dollars and years of hard work may be thrown away overnight if the Silicon Valley leaders decide to change the algorithms, start charging for specific services or ev...
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BoriseLave - Nov 29, 2019
Advertising will change the world, while content has already set an ultimate benchmark in marketing
The Adbooka publication, initiated by Marketing mreža, is unique in this region because it offers something completely different – a systematised and well-combined set of inform...