Blog - Sep 13, 2019
Brand Equity metrics: What about those who are not “clicks”?
Yes, the clicks are KPI’s on Facebook. In fact, an engagement or interest of the audience for your ads has been based almost exclusively on CTR, CPC and other metrics related to...
News - Sep 11, 2019
10 tips for good content production
Good and high-quality content is the alpha and omega of any story, whether it’s in the media, on SoMe platforms or somewhere else. However, in the world where everything is one ...
News - Sep 10, 2019
Focus and practice make you do whatever you set your mind to, and even more
Paralympian Petar Milenković closed the Summer Get Together, our 10-week program held on each Thursday this season. Petar had an amazing lecture on motivation, focus and commitm...
News - Aug 22, 2019
Instagram started tackling the issue of fake news – here’s what it actually means
Instagram has announced the introduction of an option enabling users to flag content they believe is fake and thus make it invisible for other users, web portal Seebiz reports. ...
News - Aug 21, 2019
More than 50 percent of Google searches end with no clicks
The latest surveys have shown that until June 2019, as much as 50.3 percent of Google searches ended with no clicks. On the other hand, searches with organic clicks at non-Googl...
News - Aug 19, 2019
This Thursday, we’ll learn how to make the best cocktails
This Thursday, we’re continuing with our humanitarian campaign “Summer get together“: a distinguished cocktail expert and a Coca-Cola HBC brand ambassador, Radoslav Vujadinović,...
News - Aug 19, 2019
These 5 things are crucial for thousands Instagram followers
Minja Cvetković, a.k.a. @misspsychocat in the world of Instagram and other SoMe platforms, held an outstanding lecture in Represent Communications on Thursday, within the Summer...
News - Aug 15, 2019
These are the latest Instagram features that impressed the world
As Instagram continues with its market dominance, this SoMe platform is unofficially most relevant for all brands and marketing campaigns. Instagram has changed a lot throughout...
News - Aug 14, 2019
LinkedIn is the largest “business” base and is available to everyone – so use it
Many people don’t know about LinkedIn Pages, a giant niche that may contribute immensely to the image and quality of your company. The company has said that the latest generatio...
Blog - Aug 13, 2019
Why does your content marketing not bring desired results?
Bearing in mind a myriad of ads popping in front of our eyes, is it surprising that we ignore most of them? You favourite TV programme is interrupted by commercials for a deterg...
News - Aug 12, 2019
How to start making money out of Instagram?
This Thursday, the Summer Get Together will present a workshop titled “From Influencer to Digital Creator” by Minja Cvetković, an influencer a.k.a. “misspsychocat”. This time, ...
News - Aug 12, 2019
The importance of post visibility in Google search – link building
20 years ago, no one could have assumed a direction that the Internet and Google development would take, or how post visibility on this search engine would be important. Google ...
Blog - Aug 12, 2019
Can master studies and a marketing job be combined?
Being a full-time student of master studies at a public faculty and working in a PR agency actually means having two jobs. To illustrate this, if we want to complete our studies...
News - Jul 25, 2019
TikTok aims to become more popular than YouTube
A social media app which has been gaining popularity on a daily basis, Tik Tok, provides users with an opportunity to create, share and discover short 60-second long videos with...
News - Jul 24, 2019
Viral App FaceApp Now Owns Access To More Than 150 Million People’s Faces And Names
Everyone’s seen them: friends posting pictures of themselves now, and years in the future. Viral app FaceApp has been giving people the power to change their facial expres...