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Blog - May 28, 2019
3 things I’ve learned in Mokra Gora School of Management
Before I come up with an interesting lead, I have to say one thing – if you ever have a chance to attend a course organised by Mokra Gora School of Management – don’t hesi...
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Blog - May 24, 2019
How can forums help us bring all of our client’s ideas to life?
While running against time and keeping pace with time, trends and tough competition in the market, companies fight for new customers, users and audience mercilessly and incessan...
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Blog - May 23, 2019
How did the Facebook and Instagram outage cause panic and what can we learn from it?
On March 13, Facebook and Instagram suffered the biggest outage ever. The situation seemed so bad that members of a Facebook group started asking questions like: Guys, is everyt...
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News - May 23, 2019
Represent System CEO Won Prestigious “Srđan Đurić” Award for Life-Time Achievement
The Public Relations Society of Serbia (DSOJ) granted the “Srdjan Djuric” Award to Borislav Miljanovic, PhD, Represent System CEO, at the 22nd PR Awards 2019 ceremon...
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Blog - May 21, 2019
Crisis in the past and (fake) crisis now: How to give the proper advise to the client?
The new age has brought completely new public relations dynamics. In the past, the media were dominant communicators or message carriers. The core of success in the profession w...
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Blog - May 20, 2019
Brand Equity metrics: What about those who are not “clicks”?
Yes, the clicks are KPI’s on Facebook. In fact, an engagement or interest of the audience for your ads has been based almost exclusively on CTR, CPC and other metrics related to...
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Blog - May 17, 2019
European meeting of Weber Shandwick offices in London: How and why Represent became an absolute leader in the region
In the second week of May, I’ve spent two days participating in the European meeting of CEO’s of agencies in the affiliation of the world’s largest public relations network, Web...
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Blog - May 17, 2019
Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences
Brand Minds is one of the largest, if not the largest business and leadership gathering in Southeast Europe (without politicians, and thank God for that). The first Brand Minds ...
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BoriseLave - Apr 22, 2019
Theme of the Day: Content marketing and its role in communication
Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of citizenship” in the communications industry. Content marketing is...
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BoriseLave - Apr 04, 2019
No one can mislead consumers anymore
The Represent System, a communications group, finally brings London School of Public Relations to the market of our country after many years. While the new generation of partici...
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Interview - Mar 21, 2019
Interview: Challenges Require wisdom and knowledge
1. Kako ocenjujete 2018. godinu za svoju PR agenciju? Po čemu ćete je najviše pamtiti? 2018. je bila veoma plodna godina za posao, puna mnogobrojnih izazova koji su zahtevali mu...
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Interview - Mar 21, 2019
Creative professionals and creativity 2018/19
Emilija Zaevska, The Content Studio “In 2018, we managed to prove that we were not just a PR agency, but a serious creative partner to our clients” Creative directors are the he...
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Interview - Mar 21, 2019
Good ideas and creativity will always be in fashion
The main topic of the 5th regional forum of communication leaders IZAZOV 2019, which will be held on March 25 and 26 at the Hyatt Regency Hotel in Belgrade, will focus on transp...
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Blog - Mar 21, 2019
A summary of a challenging year. How to accept change even when we’re not ready. Why it’s important to be part of a good team
They say that “an entity for a good attitude towards work depends on interpersonal relations within an organization, which might be accompanied by an external or an internal sys...
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Blog - Mar 21, 2019
Hot topics in Represent Communications – our new website is live!
Just like we established one of the first PR agencies in 2002, set up the Online PR Sector in 2008, or before Facebook came here, created the first , now we’ll do something that...