News - Jun 13, 2019
Amazon is the most valuable global brands: The of Apple Google’s absolute dominance
According to experts, it is a matter of days when Amazon will leave Google and Apple far behind and become the most valuable brand in the world. According to the latest BrandZ r...
News - Jun 13, 2019
Major issue of influence: How to make sure you have “real” followers?
The cult of fame has largely changed its “form” in the past decade and, in addition to movie and series stars and celebrities, it has also entered the digital world. Social medi...
News - Jun 06, 2019
How to persuade a disgruntled client that we know how to do our job even if a campaign failed?
In the world dominated by gadgets, phones, tablets, computers… in the world where everything is at disposal in an instant and is “two clicks” away… technological ignorance is si...
News - Jun 05, 2019
How to best use available SoMe data without tarnishing reputation of a brand?
If you are professionally engaged in administering SoMe pages and profiles, you certainly know that it is no longer enough to post something appealing and reach an amazing succe...
News - Jun 03, 2019
Google announced an update of its core search algorithm – what does it actually mean for us?
The media worldwide are reporting that Google announced an update of its core search algorithm for June 2019. Then, to make everything even more intriguing, it posted a tweet ab...
News - May 31, 2019
Launch of “Naša mreža”– First Cost-Free Business Platform in Serbia
The first cost-free business platform in Serbia, “Naša mreža” (Our Network) was launched, aiming to help SMEs improve their business operations. Vip mobile created the unique bu...
Blog - May 28, 2019
3 things I’ve learned in Mokra Gora School of Management
Before I come up with an interesting lead, I have to say one thing – if you ever have a chance to attend a course organised by Mokra Gora School of Management – don’t hesi...
Blog - May 24, 2019
How can forums help us bring all of our client’s ideas to life?
While running against time and keeping pace with time, trends and tough competition in the market, companies fight for new customers, users and audience mercilessly and incessan...
Blog - May 23, 2019
How did the Facebook and Instagram outage cause panic and what can we learn from it?
On March 13, Facebook and Instagram suffered the biggest outage ever. The situation seemed so bad that members of a Facebook group started asking questions like: Guys, is everyt...
News - May 23, 2019
Represent System CEO Won Prestigious “Srđan Đurić” Award for Life-Time Achievement
The Public Relations Society of Serbia (DSOJ) granted the “Srdjan Djuric” Award to Borislav Miljanovic, PhD, Represent System CEO, at the 22nd PR Awards 2019 ceremon...
Blog - May 21, 2019
Crisis in the past and (fake) crisis now: How to give the proper advise to the client?
The new age has brought completely new public relations dynamics. In the past, the media were dominant communicators or message carriers. The core of success in the profession w...
Blog - May 20, 2019
Brand Equity metrics: What about those who are not “clicks”?
Yes, the clicks are KPI’s on Facebook. In fact, an engagement or interest of the audience for your ads has been based almost exclusively on CTR, CPC and other metrics related to...
Blog - May 17, 2019
European meeting of Weber Shandwick offices in London: How and why Represent became an absolute leader in the region
In the second week of May, I’ve spent two days participating in the European meeting of CEO’s of agencies in the affiliation of the world’s largest public relations network, Web...
Blog - May 17, 2019
Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences
Brand Minds is one of the largest, if not the largest business and leadership gathering in Southeast Europe (without politicians, and thank God for that). The first Brand Minds ...
BoriseLave - Apr 22, 2019
Theme of the Day: Content marketing and its role in communication
Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of citizenship” in the communications industry. Content marketing is...