No matter how much you love social media and spending time online and on various platforms, once you seriously engage in digital marketing, many things you’ve known simply cease to be valid or applicable, with little time to master and learn all the tricks for the most successful campaign possible.

When discussing professional dealing with digital, there are several items that require special attention:

• Facebook Ads
• Google AdWords
• MailChimp

Of course, these are not the only things to master in order to do your job properly, but they are a perfect basis for entering the world of digital marketing.

MailChimp has proven to be highly successful in assisting companies in building their brands and communicating with audience via email. For those who may not know, this is the platform that enables sending a newsletter to your mailing list.

Facebook Ads is one of the most relevant advertising tools used today. It is exceptionally important to know how to create various ads for Facebook and how to increase a number of likes of a post and/or page and engagement.

Google AdWords – People use Google every day for all kinds of online searches. Therefore, it is important to learn how to optimise AdWords campaigns – how to set up a campaign, how to use and select keywords in order to direct as much traffic to your website as possible, and you’ll succeed in that by having your copy ranked highly in search results.

Retargeting is an efficient marketing strategy because it targets people who are already familiar with a brand and who have recently expressed interest in it.

Develop a perfectly SEO optimised WordPress website

These are only some of the important things, but they are most useful and probably the best as the starting point in this area, which is still relatively young and has constantly been evolving.