TikTok aims to become more popular than YouTube

News - Jul 25, 2019

A social media app which has been gaining popularity on a daily basis, Tik Tok, provides users with an opportunity to create, share and discover short 60-second long videos with friends, family or the whole world.

Its content is extremely diverse, from music and dance, to gags, to food, sports and animals. The app is currently available in 34 languages, with 150 million active users, primarily those under 16. The terms of use of this app state that it is not suitable for children under 13.

Launched back in 2016 for Android and iOS OS, TikTok quickly grabbed public attention and generated around 800 million active users. Last August, the app was merged with the service for generating even a wider community of video creators.

Why is TikTok, with China’s ByteDance behind it, so different that, as a new app in the market, it can now boast with the number of users similar to that of much larger services? The answer is potentially related to the fact that TikTok primarily provides its users with tools that help them create 15-second long videos quickly and simply, and thus express their creativity.

In the USA, TikTok is under immense pressure due to the fact that it stores and manages data of underage users, while allowing adults to interact with minors.

Now it plans to improve its image and market position and, to that aim, it has engaged four agencies for promoting TikTok in the USA.

TikTok wishes to distinguish itself from Instagram and Snapchat, i.e. be more than just another SoMe app, and become a platform similar to YouTube at some point in the future.

How does Tik Tok work?

After downloading the app, you can check videos that others posted publicly on the channel, but you cannot share and post content before you create your own account. By clicking on a profile icon, you can select registering via your email address, mobile phone number or the existing Google, Facebook, Instagram or Twitter account. After the selection, you are asked to enter your date of birth. In case a child under 13 attempts to register, s/he will be notified that Tik Tok is not suitable for children under 13.

Similarly to other social apps, Tik Tok has a homepage with videos made by other users, a section for notifications, profile information and a ‘discover’ section, with videos filtrated in accordance with popular hashtags, which users first have to edit, using various filters and format duration settings.

Teenagers like this social app because it enables them to express their creativity via music videos they make themselves. Tik Tok also has some interesting special effects which users can apply on their videos to make them unique. The posted content can be posted on other platforms as well, in order to share it with as many people as possible. A condition for live recording and featuring is that a user has a thousand followers at a minimum.




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