Skopje City Mall approached us with an idea for a New Year’s humanitarian action. The idea was developed into 12 Christmas trees – 12 stories. The trees were set up on the second floor of the mall, with each tree representing one media house. The campaign included media from national television, web portals, radio stations, and daily newspapers. Each of the media provided gifts to be collected under their Christmas trees. The gifts were to be donated to socially endangered families that were chosen in advance.
The Represent Communications team in Skopje was faced with a two-fold challenge. First, the event needed to be fully covered from a promotional perspective. Second, we were tasked with emphasizing the humanitarian character of the campaign.
This humane gesture was primarily aimed at raising the citizens’ awareness of the issues many families are faced with even during the holidays. The secondary goal was to motivate the audience to donate to the socially endangered families. Each Christmas tree contained information about the socially endangered children. This was the way of putting a face to the campaign, as well as establishing the connection between the two parties.
All of the effort invested in the campaign was worth it when we saw the delighted families who received the presents before the Christmas Eve. More than 300 gifts were donated, not only by the mall visitors, but also by several companies, associations, and NGOS which were touched by the campaign. The volunteers in the campaign were available for all interest visitors, informing them about the campaign and helping with the gifts. Overall, the campaign was met with an extremely positive reception among the general public, as well as the media.
Complete media coverage on a state level including local TV and radio stations.
More than 330 presents for the most vulnerable group of people.
Deep satisfaction and happiness of everyone involved.
Our client “Skopje City Mall” recognized us as socially responsible company.
Let’s work together
Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.