10 trends in content marketing: These things are crucial for success
News - Jan 31, 2020
Most companies think that website design and short text production are the prerequisites for successful operations, good promotion and a large number of clients. However, it’s not true in real life and that’s where content marketing comes in. The aim of content marketing is to advertise your site through free-of-charge sharing and posting of educational articles, containing a lot of useful information.
Such information may influence the way your site visitors perceive your products or services. It sets readers in action, namely buying. Whether you are a big or a small company, you have to have content marketing, and therefore we’re presenting 10 most relevant trends in this marketing segment:
Focus on little things that will say “thank you’ and “come again” for you. In most cases, it refers to small changes on new images, a new photo frame or a branded stamp.
- Diverse content
It’s highly important to adjust content to your audience, as it is exceptionally diverse and cannot be reached by applying a single approach. Therefore, it’s vital to create original content, tailored to a selected target group, not everyone.
- Timeless content
Changes occur all the time and some are possible to predict, while others are not. That’s why it’s important for all tips to be designed in a way that they can be applied at any time of day or night, at a time of crisis and at a time of prosperity.
- Specific perspective
When presenting content, it’s important to provide your original and unique perspective.
- Short video
Video has become a must-have, especially in the 15 sec format, as it grabs attention and may present a real sensation in the eyes of a viewer.
- Live report
Popular live reports represent a way to connect with customers so that they feel special because they with their favourite brand at a moment of relevance.
- GIF and AR filters
These are a BOOM in digital marketing. You’ve probably noticed that GIFs and filters are liked by children, older people and even pensioners. Constant adaptation to new trends provides us with a wide range of application.
- Voice content
Imagine asking Google for anything related to digital marketing and it offers services of your company exclusively?
- User-generated content
User-generated content brings free content, saves money and creates value added for other users.
Everybody is already familiar with the concept of a group of influential people called influencers, and forbes.com recommends collaboration with them.