Blog - Jan 29, 2020
There’s one key thing behind good organisation
Organisation as a term represents a very complex activity and requires an overwhelming volume of planning, meetings, defining and detailed checking of plans, over and over again...
Blog - Jan 23, 2020
How much LSPR really helped me with my work: A true story from an attendee’s perspective
The LSPR course ended and a brand new #agencylife has started. Although, with so much acquired knowledge and so many mastered skills… well, it would’ve been strange if it hadn’t...
Blog - Dec 27, 2019
Context and photography
In today’s world, not a day goes by without us seeing at least a dozen photos. A documentary photo in a newspaper, a personal one on SoMe or a commercial photo on websites or TV...
Blog - Dec 18, 2019
Creativity in various forms: LSPR from an attendee’s perspective Vol. 7
The last LSPR week was marked by new knowledge, which perfectly rounded up all the previous lectures and exercises. Creative thinking in the corporate world and rhetoric and psy...
Blog - Dec 09, 2019
The Emperor’s new clothes: Tamara Jokanović’s article for Bizlife
Exactly three years ago, when the agency received the first inquiry ever from a potential client for participating in a pitch for an Employer Branding campaign, we looked one an...
Blog - Dec 05, 2019
One thing has the strongest impact on a company’s appeal: LSPR from an attendee’s perspective Vol. 5
We are generally familiar with the CSR concept – support to community by a company and its active participation in that community’s life. However, in order to fully understand i...
Blog - Nov 27, 2019
Crisis is part of the job, but it is us who manage it, not the other way around: LSPR from an attendee’s perspective Vol. 4
At a first glance, the most challenging LSPR topic. At a second one as well. However, in order to properly present crisis and crisis communication to us, Represent Communication...
Blog - Nov 20, 2019
Communication story about an earthworm and a cow: LSPR from an attendee’s perspective Vol. 3
A teacher calls out a student to tell her everything he knows about earthworms. And he starts as follows: “Earthworm is an animal living underground and when it rains, it comes ...
Blog - Nov 12, 2019
Dr Google – new rhythm of communication in the healthcare sector
How did our grandparents take care of their health? What an MD said, from one control to another – that was pretty much all. Plus, when they came across an MD at a saint’s day c...
Blog - Nov 06, 2019
Let’s (LS)PR! From an attendee’s perspective Vol. 1
Back at the university, as a student who opted for a career in PR early on, I knew that, beside practice, additional education about this world would be of vital relevance. Thus...
Blog - Nov 06, 2019
#PROpportunity2019: Situation in PR profession
Within this year’s “PR Opportunity 2019” conference, organised by the DSOJ, Digital Element was invited to conduct a public survey on the situation in the PR profession for 2019...
Blog - Nov 01, 2019
Golden Drum from a PR manager’s perspective
Another October passed with an important event for creative people worldwide or at least for this part of the world. Representatives of the most relevant creative agencies gathe...
Blog - Oct 28, 2019
3 communication myths that Joker managed to bust
It’s been long since a film has provoked such a storm of reactions across the globe. Regardless of what people say about Joker, criticising or praising the film, its plot, idea ...
Blog - Oct 21, 2019
“Go to Barcolana“ from the perspective of the well-known #agencylife :)
Wednesday in Represent, around 11 AM I get an email from my colleague Ana, informing me that, unfortunately, she cannot go on a scheduled trip with a client due to health issues...
Blog - Oct 21, 2019
Diary of a Content Academy attendee No. 3
Why “content is king” now makes much more sense! The topics scheduled for this Saturday were very promising: Photography and Influence Marketing. Something we simply CANNOT DO W...