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Blog - Dec 05, 2019
One thing has the strongest impact on a company’s appeal: LSPR from an attendee’s perspective Vol. 5
We are generally familiar with the CSR concept – support to community by a company and its active participation in that community’s life. However, in order to fully understand i...
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Blog - Nov 27, 2019
Crisis is part of the job, but it is us who manage it, not the other way around: LSPR from an attendee’s perspective Vol. 4
At a first glance, the most challenging LSPR topic. At a second one as well. However, in order to properly present crisis and crisis communication to us, Represent Communication...
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Blog - Nov 20, 2019
Communication story about an earthworm and a cow: LSPR from an attendee’s perspective Vol. 3
A teacher calls out a student to tell her everything he knows about earthworms. And he starts as follows: “Earthworm is an animal living underground and when it rains, it comes ...
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Blog - Nov 12, 2019
Dr Google – new rhythm of communication in the healthcare sector
How did our grandparents take care of their health? What an MD said, from one control to another – that was pretty much all. Plus, when they came across an MD at a saint’s day c...
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Blog - Nov 06, 2019
Let’s (LS)PR! From an attendee’s perspective Vol. 1
Back at the university, as a student who opted for a career in PR early on, I knew that, beside practice, additional education about this world would be of vital relevance. Thus...
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Blog - Nov 06, 2019
#PROpportunity2019: Situation in PR profession
Within this year’s “PR Opportunity 2019” conference, organised by the DSOJ, Digital Element was invited to conduct a public survey on the situation in the PR profession for 2019...
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Blog - Nov 01, 2019
Golden Drum from a PR manager’s perspective
Another October passed with an important event for creative people worldwide or at least for this part of the world. Representatives of the most relevant creative agencies gathe...
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Blog - Oct 28, 2019
3 communication myths that Joker managed to bust
It’s been long since a film has provoked such a storm of reactions across the globe. Regardless of what people say about Joker, criticising or praising the film, its plot, idea ...
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Blog - Oct 21, 2019
“Go to Barcolana“ from the perspective of the well-known #agencylife :)
Wednesday in Represent, around 11 AM I get an email from my colleague Ana, informing me that, unfortunately, she cannot go on a scheduled trip with a client due to health issues...
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Blog - Oct 21, 2019
Diary of a Content Academy attendee No. 3
Why “content is king” now makes much more sense! The topics scheduled for this Saturday were very promising: Photography and Influence Marketing. Something we simply CANNOT DO W...
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Blog - Oct 21, 2019
Diary of an educator: Teaching is a two-way street, what you give to people, you will get back
I guess it was the biggest fear from public appearance I ever felt in my life. When I first stood in front of university students in the autumn of 2016 for my first class, I tho...
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Blog - Oct 15, 2019
Event management lessons from Barcelona
Barcelona is a magnificent city, but that’s not the topic of this story. The topic is the fact that a view on global issues depends on GDP of the region where you live. This not...
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Blog - Oct 10, 2019
Diary of a Content Academy No. 2
The colleague from Sarajevo continues to share her impressions from the Content Academy, which also started in Belgrade on October 05. Since you’ve obviously liked Part 1, we ar...
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Blog - Oct 09, 2019
When I grow up, I’ll work in the education sector…
Earlier this year, I got many new tasks, including development of our – internally dubbed – Education Sector. Just like the cat from Breakfast at Tiffany’s simply called Cat, we...
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Blog - Oct 04, 2019
Diary of a Content Academy participant no. 1
A colleague from Sarajevo writes about her impressions from the Content Academy, which starts in Belgrade as well, on October 05. This is her full story: “Several years ago, I w...