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Blog - Oct 21, 2019
“Go to Barcolana“ from the perspective of the well-known #agencylife :)
Wednesday in Represent, around 11 AM I get an email from my colleague Ana, informing me that, unfortunately, she cannot go on a scheduled trip with a client due to health issues...
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Blog - Oct 21, 2019
Diary of a Content Academy attendee No. 3
Why “content is king” now makes much more sense! The topics scheduled for this Saturday were very promising: Photography and Influence Marketing. Something we simply CANNOT DO W...
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Blog - Oct 21, 2019
Diary of an educator: Teaching is a two-way street, what you give to people, you will get back
I guess it was the biggest fear from public appearance I ever felt in my life. When I first stood in front of university students in the autumn of 2016 for my first class, I tho...
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Blog - Oct 15, 2019
Event management lessons from Barcelona
Barcelona is a magnificent city, but that’s not the topic of this story. The topic is the fact that a view on global issues depends on GDP of the region where you live. This not...
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Blog - Oct 10, 2019
Diary of a Content Academy No. 2
The colleague from Sarajevo continues to share her impressions from the Content Academy, which also started in Belgrade on October 05. Since you’ve obviously liked Part 1, we ar...
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Blog - Oct 09, 2019
When I grow up, I’ll work in the education sector…
Earlier this year, I got many new tasks, including development of our – internally dubbed – Education Sector. Just like the cat from Breakfast at Tiffany’s simply called Cat, we...
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Blog - Oct 04, 2019
Diary of a Content Academy participant no. 1
A colleague from Sarajevo writes about her impressions from the Content Academy, which starts in Belgrade as well, on October 05. This is her full story: “Several years ago, I w...
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Blog - Sep 27, 2019
Weekend Media Festival – I was privileged to…
The 12th Weekend media festival u Rovinj was organised on Sept. 19-22, with the slogan “Three days of peace, love and communication!”. I was privileged to be a member of the sel...
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Blog - Sep 25, 2019
A rookie and team building
A new circular email in the inbox, saying “Dear colleagues, please book your weekend for the Team Building event at the system level…”. The first thought of any rookie, includin...
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Blog - Sep 23, 2019
It’s not easy to organise a team building event for 50 people: But we’ve nailed it
Team building is great for many reasons. It’s even better when the entire staff, rather than just top management, attends such an event. It sounds perfect, but only in the eye o...
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Blog - Sep 13, 2019
Brand Equity metrics: What about those who are not “clicks”?
Yes, the clicks are KPI’s on Facebook. In fact, an engagement or interest of the audience for your ads has been based almost exclusively on CTR, CPC and other metrics related to...
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Blog - Aug 13, 2019
Why does your content marketing not bring desired results?
Bearing in mind a myriad of ads popping in front of our eyes, is it surprising that we ignore most of them? You favourite TV programme is interrupted by commercials for a deterg...
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Blog - Aug 12, 2019
Can master studies and a marketing job be combined?
Being a full-time student of master studies at a public faculty and working in a PR agency actually means having two jobs. To illustrate this, if we want to complete our studies...
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Blog - Jul 23, 2019
Travelling makes you happy, and writing about it makes you even happier
When choosing a travel destination, I’m sure that you search Google, check photos and experiences at TripAdvisor, read travel journals… Placement of such content is the main too...
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Blog - Jul 19, 2019
Why are native campaigns “expensive”?
“Oh, that’s really expensive!” – This is a frequent reply of a client when, after a meeting and all the explanations, we submit a cost estimate for the launch of a successful na...