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BoriseLave - Mar 24, 2020
Communication in the time of Coronavirus, written by Dr Borislav Miljanović
The first two weeks have passed since the Corona outbreak, and now we can also see the first regularities in the communications industry in times of crisis. Considering that I a...
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BoriseLave - Nov 29, 2019
Digital inferno is yet to come
Millions of dollars and years of hard work may be thrown away overnight if the Silicon Valley leaders decide to change the algorithms, start charging for specific services or ev...
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BoriseLave - Nov 29, 2019
Advertising will change the world, while content has already set an ultimate benchmark in marketing
The Adbooka publication, initiated by Marketing mreža, is unique in this region because it offers something completely different – a systematised and well-combined set of inform...
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BoriseLave - Oct 28, 2019
What have I learned from the creator of content worth two Pulitzers?
The Represent System has reformed and developed the educational system under the “Knowledge Academy” brand to such an extent that three schools are currently being organised in...
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BoriseLave - Oct 16, 2019
Represent Communications is now on TikTok as well: What for?
When I first told my associates that I wanted to open a TikTok account of agency Represent Communications, I got a lot of strange looks, to put it mildly. It started with the q...
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BoriseLave - Oct 04, 2019
Those who enter the world of content marketing, won’t regret it
Last month I attended two most relevant content marketing events: Content Marketing World in Cleveland and POMP in Ljubljana. The former is the largest global and the latter the...
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BoriseLave - Sep 18, 2019
The Content Marketing World 2019: Where is content heading and what after the SoMe crash?
The founder and CEO of the Represent System, Borislav Miljanović, PhD, attended the three-day Content Marketing World 2019 conference, organised in Cleveland this year. In early...
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Blog - May 17, 2019
European meeting of Weber Shandwick offices in London: How and why Represent became an absolute leader in the region
In the second week of May, I’ve spent two days participating in the European meeting of CEO’s of agencies in the affiliation of the world’s largest public relations network, Web...
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BoriseLave - Apr 22, 2019
Theme of the Day: Content marketing and its role in communication
Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of citizenship” in the communications industry. Content marketing is...
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BoriseLave - Apr 04, 2019
No one can mislead consumers anymore
The Represent System, a communications group, finally brings London School of Public Relations to the market of our country after many years. While the new generation of partici...