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  • BoriseLave - Oct 21, 2020

    Digital Marketing Rush

    Dr. Borislav Miljanović, founder and CEO of Represent System, commented on the analysis of marketing trends and gave an answer to the question of how to grow together with the m...

  • BoriseLave - Apr 29, 2020

    Borislav Miljanović: The crisis suddenly threw us two years ahead. That is a chance!

    How will companies communicate after corona virus, that is a million dollar question! How is communication developing today and what is its future, why is internal communication...

  • BoriseLave - Apr 06, 2020

    Represent’s 18th birthday!

    Seems like it was only yesterday that Danijela, Vesna, Lina and I called ourselves an agency. At that time, McCann Erickson Public Relations. It all began with one accidental en...

  • BoriseLave - Mar 24, 2020

    Communication in the time of Coronavirus, written by Dr Borislav Miljanović

    The first two weeks have passed since the Corona outbreak, and now we can also see the first regularities in the communications industry in times of crisis. Considering that I a...

  • BoriseLave - Nov 29, 2019

    Digital inferno is yet to come

    Millions of dollars and years of hard work may be thrown away overnight if the Silicon Valley leaders decide to change the algorithms, start charging for specific services or ev...

  • BoriseLave - Nov 29, 2019

    Advertising will change the world, while content has already set an ultimate benchmark in marketing

    The Adbooka publication, initiated by Marketing mreža, is unique in this region because it offers something completely different – a systematised and well-combined set of inform...

  • BoriseLave - Oct 28, 2019

    What have I learned from the creator of content worth two Pulitzers?

    The Represent System has reformed and developed the educational system under the “Knowledge Academy” brand  to such an extent that three schools are currently being organised in...

  • BoriseLave - Oct 16, 2019

    Represent Communications is now on TikTok as well: What for?

    When I first told my associates that I wanted to open a TikTok  account of agency Represent Communications, I got a lot of strange looks, to put it mildly. It started with the q...

  • BoriseLave - Oct 04, 2019

    Those who enter the world of content marketing, won’t regret it

    Last month I attended two most relevant content marketing events: Content Marketing World in Cleveland and POMP in Ljubljana. The former is the largest global and the latter the...

  • BoriseLave - Sep 18, 2019

    The Content Marketing World 2019: Where is content heading and what after the SoMe crash?

    The founder and CEO of the Represent System, Borislav Miljanović, PhD, attended the three-day Content Marketing World 2019 conference, organised in Cleveland this year. In early...

  • Blog - May 17, 2019

    European meeting of Weber Shandwick offices in London: How and why Represent became an absolute leader in the region

    In the second week of May, I’ve spent two days participating in the European meeting of CEO’s of agencies in the affiliation of the world’s largest public relations network, Web...

  • BoriseLave - Apr 22, 2019

    Theme of the Day: Content marketing and its role in communication

    Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of citizenship” in the communications industry. Content marketing is...

  • BoriseLave - Apr 04, 2019

    No one can mislead consumers anymore

    The Represent System, a communications group, finally brings London School of Public Relations to the market of our country after many years. While the new generation of partici...

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