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News - Jan 21, 2020
The latest Google core update started: Here’s what it brings
According to seargengineland, the latest Google core update may largely affect your business and/or work with clients. Several days ago, Google confirmed some changes resulting ...
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News - Jan 20, 2020
Instagram is getting a new option soon: A big change is coming
Instagram has started testing a brand new option, marking the dawn of a new era. Namely, it’s planning to provide users with the direct messaging feature via the web. Facebook i...
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News - Jan 15, 2020
Social media in 2020: Total guide – trends and in-demand formats
Every year is marked by a specific trend when it comes to social media, and it is safe to say that 2019 was marked by an entire platform, not just a trend – TikTok, the fa...
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News - Jan 15, 2020
The state of corporate reputation in 2020: Everything matters now
Weber Shandwick, in partnership with KRC Research has released The State of Corporate Reputation in 2020: Everything Matters Now. This new survey was conducted among executives ...
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News - Jan 14, 2020
Google is to become Twitter? It’s testing a real-time feedback option
Google is testing users’ comments during live programmes – following sports events, a real-time feedback option is now enabled for TV as well, within search results. This is sti...
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News - Jan 13, 2020
Why do hackers find TikTok so “interesting”?
After Instagram and Snapchat have largely replaced Facebook, teenagers have lately been increasingly attracted to China’s TikTok. We have repeatedly reported on the functioning ...
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News - Jan 10, 2020
How the like changed the world and why it is necessary to cancel this button
Ten or 15 years ago, it was virtually impossible to imagine that a common “button” such as ‘like’ would change the world. The SoMe existence is reduced to a number of likes, sha...
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News - Jan 09, 2020
“OK, Google, make me some coffee”: This will be possible by end-2020
Google Assistant is used by 500 million active users a month. A plan is to manage Goggle with our voice by the end of 2020 – if we say, “Hey, Google, read/translate it for me” –...
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News - Jan 08, 2020
Twitter features unwanted content? Here’s how to beat the algorithm
Ever since the new Twitter algorithm was launched in 2018, a large number of users have been appalled with the content featured on their feed, as they have never reacted to such...
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News - Dec 27, 2019
The US Navy bans TikTok because it steals data: Are there any reasons to be concerned?
US national security experts warned about the manner in which TikTok collected and managed user data, so the Army decided to take rigorous measures. Th US Navy banned its member...
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News - Dec 27, 2019
Social media trends for 2020, according to a leading global expert
With more than 15 years of experience in the global digital market, Tiago (Tito) Ribeiro is one of the leading experts in the world when it comes to SoMe. Tito has gained experi...
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News - Dec 23, 2019
5 steps for maximising impact of a holiday campaign
If there are limitations when designing a campaign, it is important to plan, be rational and manage a budget. Every marketing professional knows how hasty and stressful everythi...
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News - Dec 20, 2019
These are the most popular apps in the past decade
App Annie has published a list of the most downloaded apps in this decade. Although it is often criticised for violating privacy and data use, Facebook still dominates the list,...
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News - Dec 19, 2019
Do native campaigns deceive users?
Native advertising emerged as a concept when ads started resembling editorial content of magazines. Native has been developing simultaneously with the Internet, and recently man...
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News - Dec 18, 2019
The year marked by TikTok: How safe are its users?
TikTok is a popular SoMe platform for sharing videos, established in China in 2016. Since its breakthrough to the international market in 2017, when the platform was launched fo...