-
News - Dec 06, 2019
Influencers increasingly working for their own brands
Agency Dialog komunikacije from Zagreb brings an interesting new survey about influencers and bloggers. It has concluded that influencers have been increasingly cashing in on mo...
-
News - Dec 05, 2019
Top 5 misconceptions about marketing
There are not many multidisciplinary ares such as marketing, and since it is a relatively “new” scientific discipline, it’s not surprising that it has so many interpretations an...
-
News - Dec 04, 2019
What messages are actually communicated by holiday commercials?
In its holiday commercial, Co-op focuses on its food products and portfolio, as well as on its advertising campaign, which supports community and provides an example to all orga...
-
News - Dec 03, 2019
Facebook will enable everyone to transfer photos to Google
Within the Data Transfer Project of Apple, Google, Microsoft, Twitter and Facebook, the latter will make data migration easier for its users. Users with precious photos saved on...
-
News - Dec 02, 2019
If you’ve ever used this Twitter and Facebook option, your data are threatened
Although this time it’s not Facebook or Twitter’s fault, users are threatened again. More precisely, those who’ve used “Login with…” for accessing specific apps. The idea was ac...
-
News - Dec 02, 2019
The EU against Google: Another fine for data use
The European Commission is again investigating Google. In the last several years, Google was fined three times for breaching basic business rules. It is estimated that Google ha...
-
News - Nov 26, 2019
How was Sleeping Beauty replaced by Maleficent and what message is behind it?
While we were growing up with “Sleeping Beauty”, today’s children grew up with evil fairy Maleficent. Although this sentence sounds negative, it actually entails a positive mess...
-
News - Nov 26, 2019
Facebook has long been recognising users’ faces, but no one has wondered why
Facebook is under fire again, this time because of the news that it has tested a facial recognition app on its employees. What may raise alarm among users is the fact that the a...
-
News - Nov 22, 2019
Changes in advertising – Facebook is introducing new brand protection features
Social media are constantly introducing changes, and this time it particularly refers to Facebook, which, after heavy advertising-related criticism, has decided to adjust to cli...
-
News - Nov 20, 2019
Twitter aims to disable retweets and mentions – and how will that affect users?
After hiding likes on Instagram and logo changing on Facebook, Twitter is also considering big changes, related to an inability to use the retweet and mention functions in posts...
-
News - Nov 18, 2019
How to make better decisions about future decisions using analytics?
One of the greatest advantages of doing business in the digital era is a luxury of precise measurement and evaluation of marketing and communications activities. Today, with sup...
-
News - Nov 18, 2019
Tamara Jokanović nominated for the manager of the year
Tamara Jokanovic, Managing Director of Represent Communications, entered the final of the manager of the year selection as the only lady in a tough competition. She is competing...
-
News - Nov 18, 2019
Web Summit 2019, Lisbon, Portugal – Era of digital transformation
Being a part of the event such as the #WebSummitLisbon, with 70,000 visitors from all over the world, more than 1,200 lecturers and 2,500 journalists, in the world where “equali...
-
News - Nov 13, 2019
Google Ads now reveals all data on customers: Should this worry us?
Google constantly introduces novelties, and, as of recently, it can see a “shopping cart size” of your customers, average price of sold goods, gross profit and much more within ...
-
News - Nov 12, 2019
Facebook will no longer look like this: The iconic logo goes to history
Rumours that were circulating for some time have become true: Facebook opting for re-branding. The company presented a new corporate logo and brand strategy, which it believes w...