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Blog - Nov 27, 2019
Crisis is part of the job, but it is us who manage it, not the other way around: LSPR from an attendee’s perspective Vol. 4
At a first glance, the most challenging LSPR topic. At a second one as well. However, in order to properly present crisis and crisis communication to us, Represent Communication...
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News - Nov 26, 2019
How was Sleeping Beauty replaced by Maleficent and what message is behind it?
While we were growing up with “Sleeping Beauty”, today’s children grew up with evil fairy Maleficent. Although this sentence sounds negative, it actually entails a positive mess...
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News - Nov 26, 2019
Facebook has long been recognising users’ faces, but no one has wondered why
Facebook is under fire again, this time because of the news that it has tested a facial recognition app on its employees. What may raise alarm among users is the fact that the a...
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News - Nov 22, 2019
Changes in advertising – Facebook is introducing new brand protection features
Social media are constantly introducing changes, and this time it particularly refers to Facebook, which, after heavy advertising-related criticism, has decided to adjust to cli...
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Blog - Nov 20, 2019
Communication story about an earthworm and a cow: LSPR from an attendee’s perspective Vol. 3
A teacher calls out a student to tell her everything he knows about earthworms. And he starts as follows: “Earthworm is an animal living underground and when it rains, it comes ...
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News - Nov 20, 2019
Twitter aims to disable retweets and mentions – and how will that affect users?
After hiding likes on Instagram and logo changing on Facebook, Twitter is also considering big changes, related to an inability to use the retweet and mention functions in posts...
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News - Nov 18, 2019
How to make better decisions about future decisions using analytics?
One of the greatest advantages of doing business in the digital era is a luxury of precise measurement and evaluation of marketing and communications activities. Today, with sup...
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News - Nov 18, 2019
Tamara Jokanović nominated for the manager of the year
Tamara Jokanovic, Managing Director of Represent Communications, entered the final of the manager of the year selection as the only lady in a tough competition. She is competing...
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News - Nov 18, 2019
Web Summit 2019, Lisbon, Portugal – Era of digital transformation
Being a part of the event such as the #WebSummitLisbon, with 70,000 visitors from all over the world, more than 1,200 lecturers and 2,500 journalists, in the world where “equali...
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News - Nov 13, 2019
Google Ads now reveals all data on customers: Should this worry us?
Google constantly introduces novelties, and, as of recently, it can see a “shopping cart size” of your customers, average price of sold goods, gross profit and much more within ...
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Blog - Nov 12, 2019
Dr Google – new rhythm of communication in the healthcare sector
How did our grandparents take care of their health? What an MD said, from one control to another – that was pretty much all. Plus, when they came across an MD at a saint’s day c...
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News - Nov 12, 2019
Facebook will no longer look like this: The iconic logo goes to history
Rumours that were circulating for some time have become true: Facebook opting for re-branding. The company presented a new corporate logo and brand strategy, which it believes w...
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Blog - Nov 06, 2019
Let’s (LS)PR! From an attendee’s perspective Vol. 1
Back at the university, as a student who opted for a career in PR early on, I knew that, beside practice, additional education about this world would be of vital relevance. Thus...
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Blog - Nov 06, 2019
#PROpportunity2019: Situation in PR profession
Within this year’s “PR Opportunity 2019” conference, organised by the DSOJ, Digital Element was invited to conduct a public survey on the situation in the PR profession for 2019...
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News - Nov 05, 2019
Bora Miljanović for TV Prva: Twitter banned political advertising – what does it mean for Serbia? (VIDEO)
A guest of the last weekend’s Morning Show at the TV Prva channel was Borislav Miljanović, CEO of the Represent System with a PhD degree in communicology. Other guests included ...