2020 was challenging, but it was also the year when TikTok officially became the most popular SoMe platform in the world. Even before the pandemic, brands started ‘moving’ to TikTok, and this migration is now even more evident.

Brands on TikTok have platforms for creating content which is both entertaining and in line with what they advocate for. There were some spectacular and inspiring campaigns, videos and ideas, and the point is to be original and precise and pack a message in 15 seconds.

Marking the successful year, TikTok announced a list of the most successful and inspiring brands from that platform, as presented in the chart below:

Photo: TikTok/newsroom.tiktok.com

If you’re still not sure why your company, brand or product needs TikTok, we can help you resolve that dilemma: our TikTok like a PRO Master Class provides an answer to that question and reveals all the secrets of this SoMe platform, as well as he first steps towards a right communication strategy for TikTok. More HERE.