Qatar Airways is the most popular airline on Facebook, with more than 20 million followers, the company announced.

It has an expert team for developing SoMe communication strategy, surprising Facebook followers with engaging and dynamic content on a daily basis. They often post videos, currently the best form of SoMe communication, and strive to promptly respond to all requests, questions and comments.

Another thing that distinguishes this company from the competition is tailor-made content for different platforms, which is also a huge benefit for brand communication and positioning on SoMe today.

It has been active on social media since 2012, with more than 26 million followers worldwide so far.

The highest number of follower is registered on Facebook, followed by Instagram (3.2 million), Twitter (1.6 million) and LinkedIn (1.2 million).