In this lecture, we will focus on the relevance of good preparation and how your organisation can maintain control over a crisis situation, how to set p a crisis team and how strengthening of capacities can prevent similar situations. Understand a correlation between speed and relevant of previous preparation, importance of engaging stakeholders and ambassadors in communication, tone and channels of communication, advantages of selected communications and careful definition of key messages. How to prepare a communication plan and how the COVID-19 crisis made us adapt to uncertainty and insecurity, namely how to communicate in such situations, as well as whether our communication plans should include potential global crisis scenarios that might affect business and reputation. This interactive lecture is complemented by a workshop, where you will work in a virtual team in order to prepare to use or advice and make communication decisions.

Master the latest trends in crisis communications with Jelena Mikić, Represent Academy Director.

For additional questions or application to this program, please write to prijava@represent.rs.