What’s the best timing for posting on SoMe?

News - Sep 29, 2020

If you belong to those who persistently try to organise and adapt your SoMe communication strategy in line with some generally accepted rules, perhaps results of s survey conducted by the Zenesys team, publicised on, may help you.

It is important to note that the best timing for posting is what your profile analytics says, but if you’re up to trying our new things, here are some suggestions.

The survey was conducted in accordance with user engagement trends, but should not be taken as a 100% rule’ it all depends on specific features and a range of factors. Some digital experts even claim that there is no ideal timing, and that if content is good, you can post in the middle of the night and still get excellent feedback.

In any case, if you are interested in testing these claims, we are presenting the best timing for: Facebook, Instagram, Twitter, LinkedIn and YouTube.


Best days: Monday, Wednesday and Thursday

Worst day: Sunday

Time: 11 a.m. – 01 p.m. (lunch break) or 07 p.m. – 09 p.m. (after work)


Best days: Thursday, Friday, Saturday and Sunday

Worst day: Tuesday

Time: 01 p.m. – 04 p.m. (during lunch break)


Best days: Tuesday, Wednesday and Thursday

Worst day: Saturday and Sunday

Time: 10 a.m. – 11 a.m. (during working hours)


Best days: Monday, Tuesday, Wednesday, Thursday and Friday

Worst days: Saturday and Sunday

Time: 12 p.m. – 01 p.m. (during working hours)


Best days: Thursday and Friday

Most views: Saturday and Sunday

Time: 12 p.m. – 04 p.m. (during working hours) or 09 a.m. – 11 a.m. (on weekends)




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