Additional emphasis on the beverage can as 100% recyclable packaging, which is the best answer to the problem of increasing amounts of plastic waste. The goal was to promote the can as the best packaging in the minds of consumers and motivate the target public to recycle as much as possible.

-A series of activities towards consumers, in order to bring the can as close as possible to them, emphasizing all its benefits as packaging

-Communication support for Ball and Recan activities

-Numerous activations at the most famous music festivals such as Exit, Beer fest and Lovefest, promotion of the program Limenkica – ticket and corporate communication