We pointed to the issue in a creative manner and offered a solution in cooperation with partners (Chamber of Commerce and Industry of Serbia).

We created the Manifest, presenting the company’s mission and inviting others to join the action for economic equality of women and men. We connected with the Chamber of Commerce and Industry of Serbia and, at a press conference, signed the Memorandum on Cooperation, defining donation of funds to the Women’s Entrepreneurship Sector for programs of women’s professional empowerment, workshops for improving women’s entrepreneurship, mutual networking and education of women for using sophisticated business tools. On the same day, the Be = packs were distributed to media, influencers and partners, containing one full Coca-Cola bottle and one with 16% less beverage, pointing to unequal income.