Digital management of diabetes in the age of the corona
Task
Due to the beginning of the pandemic (April 2020), people with diabetes faced the impossibility of going to counseling centers at health centers or to regular examinations by endocrinologists. The media campaign at a socially challenging moment was about introducing patients to the possibilities of digital diabetes management in order to monitor the disease and a better quality of life, since diabetics are one of the risk groups for coronary heart disease.
Media campaign
– Video tutorial: How to…
– Video of the patient and the representative of the Association about life with diabetes at the time of the corona
– Native texts on the most read portals on diabetes control through the application
– Visits of doctors and representatives of the Diabetes Association on national televisions
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