The Agency provided organizational and promotional support to the Forum and gathered media from the while Bosnia and Herzegovina to one place.
For the whole duration of the Forum, we carefully worked with the media representatives from the whole country. The Forum was supported by Milorad Dodik, the president of Republic of Srpska entity. This required huge efforts in order to route communications towards economic and not towards political issues.
We gathered over 400 journalists from 30 media houses. Over 50 statements and interviews were taken at the spot, resulting in 420 media reports which generated more than 280.000 EUR of ROI. For the first time, almost all media from Bosnia and Herzegovina were present. All published reports were written in neutral or positive tone, focusing on practical and economic issues and topics.
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