Communication is our inspiration

Establishing brand to the audience with a sophisticated style.

Story

La Promessa is a fruit spread brand that had the aim of establishing itself as a high-end brand among the audience with a sophisticated style.

Challenge

Our primary goal was to increase the awareness among the target audience. We choose to build the brand identity by singling out the sweet essence that comes with every jar of La Promessa, regardless of the flavor.

Solution

We gave a face to the brand through influencer marketing, and especially through the collaboration with the well-known actress Dragana Micalovic. Our production team made a series of photo editorials, giving each a seasonal story of its own. For example, to represent spring, we shot a picnic editorial in a magical forest, while the summer was presented through a breeze on fruity fields.

Results

Facebook

Followers 3 645
Engagement 36 123
Reach 1 819 534
Instagram

Followers 1 326
Engagement 8 765
Reach 821 532
Our analytics showcased the success of custom-made stories for each visual. Through carefully planned content and timing, the audience engagement increased dramatically.

Let’s work together

Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.

Establishing brand to the audience with a sophisticated style.

Facebook

Instagram

Let’s work together