P23 vaccine against pneumococcal pneumonia
Task
With the introduction of the P23 vaccine against pneumococcal pneumonia, a client from the pharmaceutical industry wanted to raise awareness of the need to protect elderly citizens and those in collective accommodation in the conditions of a pandemic. The vaccine is recommended and free in health centers, but insufficiently known to a wider circle of patients.
Media campaign
– Making an animation about the importance and effect of vaccine P23
– Development and placement of native texts for the most read portals
– Television appearances for KOLs
– Creating visuals for DM