After opening three banks of human milk in Serbia, Rosa water started another long-term initiative in supporting babies and parents across the country. Starting in 2015, and in partnership with Ministry of Health of Republic of Serbia, the project’s aim was to open 20 Rosa parenting schools in a three-year term.
Even though Rosa has been recognized for its support for premature babies, it was necessary to raise the awareness of the importance of additional systemic support and education of future parents. At the same time, the project required an efficient and creative communications campaign that would spark the interest of young parents.
The Agency popularized the parenting schools, as well as the Ministry of Health’s support, through simple and compelling content. Our goal was to inform pregnant women, parents, and future parents of the subjects which are key for the initial steps of parenthood. By emphasizing the credibility and expertise of medical staff, we established the parenting schools as institutions where parents can overcome any challenges they might face. The campaign was a prominent success in local and national media. Activities were implemented in multiple phases: announcement of cities which were to host the parenting schools, visits to local clinics, school openings, and organization of advisory boards in schools. Additionally, the online community provided extensive support to the initiative by sharing personal experiences in the first years of parenthood.
More than 600
articles published in media
More than 5000
babies and parents supported annually
Hundereds of letters of support from parents
We are proud to cooperate with Rosa water and support the parents in Serbia during their most vulnerable period. The network of existing schools has been considerably expanded and we are happy to support parenting systemically through expertise of our staff for another year.
dr Vesna Knjeginjić, assistant to the Minister of Health, Sector of Public Health and Systemic Healthcare
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