The Represent Communications team in Skopje was faced with a two-fold challenge. First, the event needed to be fully covered from a promotional perspective. Second, we were tasked with emphasizing the humanitarian character of the campaign.

This humane gesture was primarily aimed at raising the citizens’ awareness of the issues many families are faced with even during the holidays. The secondary goal was to motivate the audience to donate to the socially endangered families. Each Christmas tree contained information about the socially endangered children. This was the way of putting a face to the campaign, as well as establishing the connection between the two parties.