Work / Skopje City Mall

12 Christmas trees – 12 stories


Skopje City Mall approached us with an idea for a New Year’s humanitarian action. The idea was developed into 12 Christmas trees – 12 stories. The trees were set up on the second floor of the mall, with each tree representing one media house. The campaign included media from national television, web portals, radio stations, and daily newspapers. Each of the media provided gifts to be collected under their Christmas trees. The gifts were to be donated to socially endangered families that were chosen in advance.