Communication is our inspiration

Developing brand identity with digital marketing strategy and campaign on more than 10 markets worldwide.

Story

The Represent Communications team in Skopje was in charge of developing a complete brand identity for the client. This included the name “STORNEST” for the product, together with the logotype, fonts, and slogan. In addition, we needed to continue developing the digital marketing strategy that was tasked with positioning the product globally and building the brand awareness.

Challenge

STORNEST needed global presence in order to be able to present its possibilities as a completely new web service. To get closer to the audience, we defined detailed user personas. Through careful planning and positioning, our team needed to start educating the target audience, seeing how the keyword search was not an option at the beginning.

Solution

We used digital channels on markets such as the US and Canada, Western Europe, East Asia, and UAE to position the product and target the audience. The team worked hard to acquire the research and analysis in order to build up and present the best possible scenarios for fast conversions. Besides the Google Display Network, AdWords for keyword search and remarketing, we also turned to social media. Through this approach, we were able to combine content and PR digitally. This paved the way for introducing the product to serious global influencers in the tech world. The final touch was the adaptation of the strategy so it becomes compatible with the Bing browser – a choice of 20% NA’s population.

Results

Building brand awareness

Sophisticated brand and digital campaigns combined with online PR.
Correct messaging

Taking into consideration the nature of the product, the wording and slogan were carefully selected.
Leads

More and more interested customers in the first month followed by several subscriptions.

Let’s work together

Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.

Developing brand identity with digital marketing strategy and campaign on more than 10 markets worldwide.

Building brand awareness

Correct messaging

Leads

Let’s work together