If you like top fashion and you know how to recognize quality
The Spot is a brand representing the products of other brands such as Adidas, Nike, Armani, Timberland etc.
We wanted to position it among the high-end stores, which cater to young people who are looking for modern clothes. This required the development of a distinctive and urban style that could easily be communicated on social media. Additional challenge was lining the new style in with the individual brands that The Spot represents.
We approached the brand visually, through fashion editorials, stop motion videos and GIFs. The editorials emphasized a careful selection of dress combinations and the background, with each piece bringing out a story within a story. As a way of boosting awareness and engagement, we reached out to highly popular influencers in the target group.
Stop motion videos were also made using the similar approach, again leveraging the popularity of influencers. We noted a drastic change in engagement among users in videos that featured young actors and models.
GIFs and 360 animations were used to cover the sales aspect of the brand in a creative way, but with a more dynamic approach.
Engagement rate in total up to
Instagram base of followers up by
By combining the formats and different digital mechanisms, the engagement rate jumped up to 20% annually on Facebook and Instagram.
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Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.